Soon after the creation of parent company – Alphabet, Google has been redesigned its logo, and ultimately its whole look, to be in sync with Alphabet’s. The change is that the font has basically been changed to serif, compared to the former sans-serif one. For this change, Google invented a new typeface, called ‘Product Sans’. The colors have been carried over from the previous logo, and so has the ‘e’ at the end, which is tilted slightly to denote the Company’s offbeat thinking. This is showcased in the animation, which you can see on the homepage of Google.
The changes will be carried over to the icons for Google Maps, Google+, Google News, and Google Search, where the ‘g’ which has been the used in lowercase throughout the Google icons, will now be a Capitalized G synonymous with the Google logo. Also, the swirling dots, which the Android users will be familiar with, has been introduced to the Google logo as well. Love it or hate it, the changes are here to stay. In my opinion, this is a fresh and welcome change, which points to the much better things to come from Google in the future.62